The Importance of Travel and Tourism

In countries around the world, the importance of travel and tourism for national economies is evident from the contributions the sector makes. Taken as a whole, this industry employs over 100 million people directly and a similar number in related jobs, contributing a whopping 9 percent of global GDP, or $6 trillion. A closer look at the statistics from institutions such as the World Economic Forum also reveals that 10 percent of all jobs globally are in this sector, and there are logical explanations why certain countries have succeeded.

Analysis reveals that Europe is in the lead in travel and tourism, and all the top ten countries are from the region. Switzerland leads the pack for a number of reasons. Firstly, its infrastructure is second to none and facilities related to the sector are top notch, including staff. Secondly, the country has a reputation as having the best hotel management schools in the world. Thirdly, Switzerland’s environmental policies are of a very high standard, heavy emphasis being placed on sustainability. This forward thinking has been emulated by countries such as Germany, Austria, Spain, France, Sweden, and the United Kingdom.

Investment in the travel and tourism sector cannot be overemphasized, and in Africa, this is clearly evident in a number of countries. The ratio of investment in the industry to GDP in Seychelles is the second highest in the world, and in Kenya, high government spending on destination marketing has seen the industry grow to be the top foreign exchange earner. This continued investment suggests that the industry continues to develop and has not reached stagnation. In essence, this is an immensely important industry and any country that wants to boost its economy must seriously consider high investment in the sector, particularly since even in times of recession, job growth is seen to be on the rise and can be an attractive argument to increase investment.

Many aspects of a country can set it apart, making travel and tourism a very viable option; the lifestyle of the people, their traditions and customs, culinary culture, wildlife, landmarks, and more that can be said to be truly unique. After all, traveling is all about new experiences, and as long as mankind thirsts for these new experiences, this industry will continue to grow, and no doubt countries should take advantage of the huge and enormous potential within their shores that is unlimited in every respect.

Scaling New Altitudes Through Hotel SEO and Hotel SMO

One of the first industries to be impacted by the internet, the travel and hospitality industry today leads the path to social media marketing. In today’s times, when anything and everything finds a foothold on the internet, it becomes but imperative that your hotel gets an enhanced visibility through the internet. Advertising one’s hotel brand can be equally necessary and especially with the revolutionizing of the online marketing industry, the competition of roping in as many clients as possible has got even more intense.

Social media is all about getting people involved and engaged in your activities. It lets you build, connect, communicate and interact with your current and prospective customer base. Aiding in etching lasting relationships with customers, social media provides an open platform where you listen to, interact and converse with people who have something to say about you.

Technological developments today have also changed the manner in which a traveler makes decisions regarding hotel patronage and bookings. Social media interactions, guest reviews, opinions, and experiences are trusted more over just hotel promotions and advertisements and are closely monitored by potential customers. As mobile devices have become the norm for communication and obtaining information, today’s traveler wants quick access to relevant information and seeks to connect with a hotel representative in real time. A survey states that as many as 33% people are traveling to various destinations across the globe and travel planning is a part of the social interaction they have on Facebook!

With growing competition and an escalating travel demand, the significance of hotel SEO to drive in potential customers mounts tremendously. The right hotel SEO helps in getting and staying connected to customers, leading to business growth. Integrating booking engine links on the website, defined content and impressive visuals all form a part of hotel SEO. Often, tourists avail travel deals and packages based on appealing visuals and informative and eye-catching content. The content must incorporate relevant keywords that place your brand on the search engine’s first page. Hence, hotel SEO gives a kick start to the campaign and lets your website gain maximum hits.

Along with SEO, social networking also helps to drive potential traffic to the website. In today’s date and time, the initials clearly are SMO – Social Media Optimization. This involves efforts to create exciting, interesting and engaging marketing campaigns. In other words, a website must strive to develop content that not only informs but also entertains and engages in order for it to be picked up by blogs, get re-tweeted, commented on, liked and shared and result in the formation of natural links back to the site!

Hotel SMO is helpful in building trust of tourists looking for travel accommodation. It involves creativity and investment where people are connected to your business. Variety is the spice of life; this adage holds true while executing Hotel SMO as you have an opportunity to broaden your business verticals. The brand’s Facebook page or a Twitter account can do wonders where you can announce special offers and deals, run contests and polls and ask questions in order to increase engagement and drive in more and more user traffic. It needs special mention that social posts need to be related to your business so that it helps in creating brand awareness. Sharing reviews on travel social networks like Expedia and TripAdvisor with social bookmark sites is the best method for promotion.

A Family Vacation For Less – How to Get Flight and Hotel Deals in Marina Del Rey

Located in the center of West Los Angeles on the California coast, Marina del Rey offers a harbor and oceanfront access. It has long been a coastal destination that caters to celebrity clients and vacationing families alike. As many Americans continue to live with their purse strings tight, this area of southern California has emerged as a hidden gem for those travelers who know how to get the cheapest flights and hotel deals in Marina del Rey.

Hotel Deals In Marina Del Rey

Traveling on a budget can be tough, but the hardest part is always the planning. Airfare and accommodation fees seem to do nothing but increase, leaving almost nothing for food and other trip expenses. Hotel deals in Marina del Rey can offer a welcome break from high prices. The area offers both local favorites and well-known establishments like the Ritz-Carlton, ensuring there is accommodation to suit any taste and budget.

The different hotel deals in Marina del Rey vary depending on the time of year you intend to visit. If you are looking to really maximize your value, try visiting during an ‘off-peak’ time. The waterfront and beach areas remain pleasant throughout the year, but prices rise slightly in the summer due to an increased demand from vacationers. Throughout the fall, rates go down as vacationers head home and take their children back to school.

Finding The Best Rates

It isn’t hard to find hotel deals in Marina del Rey. The best way to seek them is online through websites that specialize in travel to the area. Some will even list all the hotels and the offers they provide for families. Getting a great rate can be as simple as selecting from a list of hotels on a website. In addition, having flexible travel dates can save you money as well. Hotels may offer more competitive rates for a weekday than a weekend, which will add to your savings.

Discount Flights Save You Money

A cheap flight is the perfect complement to a cost-saving hotel. These inexpensive flights can be booked with a variety of carriers, and may also vary by point of origin and season. For the best rates, sign up for each airline’s frequent flyer options and select whatever email alert service they offer.

Passing Through Marina del Rey: Hotel Deals Near LAX

Hotels in Marina del Rey are also useful for travelers who have to stop overnight around LAX before traveling on to Asia, South America, or the eastern United States. The town is four miles from the airport, providing hotel deals near LAX that enable travelers to rest before or after a long flight. These oceanfront hotel deals near LAX are convenient to the airport and inexpensive, yet have much more attractive views and aesthetics than most airport hotels.

Many business travelers recommend LAX specifically because they enjoy using beachfront hotels to stay overnight. They choose to fly south rather than taking a northern route specifically to visit southern California. Visitors can enjoy the area for a short while before getting back on the plane, arriving at their destination relaxed and refreshed.